Shopper Marketing Lead - 12 month fixed term contract

Sales Maidenhead Full-time United Kingdom

Job Description

As the Shopper Marketing Team Lead you will be part of the Category Development and Shopper Marketing team, which forms part of the wider Sales function. You will report directly to the Demand Accelerator Controller, working cross functionally with other departments to deliver best in class Shopper Marketing executions across our grocery, wholesale and out of home customers.

You will form a pivotal link between marketing and sales, including category development, defining the strategy, framework and methodology to lead the activation and evaluation of shopper activations – ensure our executions are delivering ROI and driving sales. Drive our initiatives and brands ensuring they are successfully marketed to the shopper, tailored to the customer and drive purchase behaviour

Your remit will encompass being the shopper marketing lead for Tesco as well as managing a team who will cover all other priority customers – across all channels.

You will manage the shopper marketing agency and be accountable for the shopper marketing budget.  You will thrive from collaborating cross-functionally with Category Strategy, Category development, sales and marketing to deliver best in class activation for JDE brands and NPD big bets.

Responsible for shopper insight as well as measurement and evaluation, forms a key part of this role ensuring every pound we invest in activation has a positive ROI.


  • Creating and embedding the shopper marketing strategy, ensuring you have a highly engaged team delivering best in class shopper marketing.
  • Clear understanding of the shopper path to purchase, creating activations that deliver against all relevant touch points in Tesco
  • Brilliant external influence, responsible for bespoke / tailored activation in Tesco, leading our relationship with Dunnhumby Media, to deliver our AOP plan on Tesco in collaboration with sales.
  • Lead, coach and develop a team of 2, plus an intern, to activate across all other priority customers to deliver our AOP plans – differentiating in priority customers.
  • Create and execute a shopper marketing learning plan, building team capability, driving for shopper marketing excellence.
  • Manage the shopper marketing agency, from pitch process through to on-going ways of working – setting high standards and delivering best in class ideas / activations.


  • Educated to degree level or equivalent
  • Minimum 7 years of experience in an FMCG (fast moving consumer goods) marketing, shopper marketing, customer activation roles.
  • FMCG / UK / Omni channel market knowledge
  • Experience of working with the top 4 grocery retailers
  • Ability to identify insights across multiple data sources and drive to action.
  • Good knowledge of English
  • Financial acumen: able to build and track simple P&Ls and to manage a track budgets

Additional Information


For more than 265 years, JACOBS DOUWE EGBERTS (JDE) is inspired by its belief that it’s amazing what can happen over a cup of coffee or tea. We are fuelled by our purpose of unleashing the possibilities of coffee and tea to create a better future. Today, our coffee & tea portfolio is available in more than 100 developed and emerging markets, through a portfolio of over 50 brands that collectively cover the entire category landscape led by leading household names such as L’OR, Jacobs, Senseo, Tassimo, Douwe Egberts, Old Town, Super, Pickwick and Moccona. 
JDE is part of JDE Peet’s, the world’s largest pure-play coffee and tea company, headquartered in The Netherlands.

What’s it like to work at JDE?
We are proud of our passionate, driven associates that challenge the status quo and pursue mastery in everything they do. Our goal is simple and ambitious – JDE: A coffee & tea for every cup.